Our Market

Bankers proudly serves everyday Americans, an underserved market in need of easy-to-understand products, personal service and education to plan for a financially secure future. The majority of our customers are:

  • Retirees over age 65 (currently 41.3 million)
  • Pre-retirees between the ages of 50 and 64 (currently 47 million)

The retirement market currently numbers 88 million Americans and is rapidly growing. As the Baby Boom generation enters retirement, we expect consumer demand for our services only to increase. Our vision is to become a leading provider of financial security to this ever-expanding, underserved market.

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